Marketing Tools for Nursing Homes
Great tools for posting to social media and your own blog:
It is can be difficult to obtain pictures for social media posts on blog ideas especially if you have other job duties on top of marketing. Marketing sometimes can be pushed onto the backburner and left there. Luckily the internet can be a great place to share information and resources freely, so we have put together some great website to obtain marketing resources for free!
Pixabay – Free CC0 Images and Videos
Pixabay is the storehouse of CC0 images and videos. CC0 licensed media can be used for commercial application without the need to give attribution to the author. What does this mean for you: you can use these photos/videos to your hearts content without having to worry about paying for licensing or siting the source of the image. It is however possible for someone to upload something that’s copyrighted so you should defer that to you lawyer as we do not give law advice. Also you may need to note that some images on the site that have peoples’ faces may require their signature to use. So as long as an image or video doesn’t contain someones face you should feel confident to use it for your marketing purposes.
Pixabay contains many high quality photos that are on par with paid sites.
Stock photos can be a good addition to any blog post or social media post.
GIMP – Free Image Manipulation Software (similar to photoshop)
GIMP is the GNU open-source image manipulation software. It is completely free with no strings attached. It can do complex image manipulation down to just being able to add text to images.
With GIMP and pixabay you can create a ton of social media posts or blog posts.
Here are some GIMP tutorials:
Google Analytics – Free SEO tool for website hits and data
Google analytics can show you how many views your website gets and can show how users found your website. This free service is great to have in your marketing tool belt.
Here is a decent site giving a quick tutorial on Google Analytics
MOZ SEO – Free SEO analytics by MOZ
Moz is a company the sells SEO services, though they also provide free research tools for those who want to see how their website ranks.